Social media has created an opportunity for businesses everywhere to promote and grow with just a simple push of a button. Whether you consider yourself a social media novice or a seasoned veteran, this class will give you a solid foundation and understanding of what social media is and how you can use it to grow your business. You'll learn about the most popular social media platforms—Facebook, Twitter, LinkedIn, Pinterest, and Google+—and study secrets for using them to promote your business. And finally, you'll gain techniques for measuring and tracking your social media success.
* You have 4 weeks to complete this course from date of your enrollment.
Social Media Marketing training course content
The Social Media Marketing training course consists of 4 modules:
Social Media Marketing Module 1 An Introduction to Social Media
In module we will be learning about what social media is and the ways to utilize it in your business. There will be topics discussed this week about how to properly use your time and communication skills when referring to social media platforms.
- What is Social Media
- 5 Rules to Being Successful on Social Media
- 5 Rules to Avoid Social Media Suicide
- Introduction to Blogging
- Do’s and Don’ts of Blogging
Social Media Marketing Module 2 Meet the Social Media Networks
We will go into detail in module 2 as we explore the top social media networks; LinkedIn, Facebook, Twitter and Google+. We will review each network and discuss the power behind each and how to utilize it correctly in your business.
- The Basics of LinkedIn and Why You Need to Use It
- The Basics of Facebook
- The Basics of Twitter
- Top Five Action Items for Each Platform
- Utilizing Networks in Your Business
Social Media Marketing Module 3 Blogs and Other Networks Worth Using
In module three we will look at why blogging is a very important tool to utilize in marketing, how to build your credibility as a topic expert and attract readers. We will also explore other social media networks that are worth using for your marketing needs.
- What is a Blog and How to Create/Use
- The Basics of Pinterest
- The Basics Google+
- The Basics YouTube
- How to Build Credibility
Social Media Marketing Module 4 Taking Action and Using What You Have Learned
In our final module we will review what we have learned in the past 3 weeks. We will review on how to take action using each platform as well as how to stay connected with others and what is the best frequency to post. At the end of the week we will review some productivity tools to ensure your social media success.
- Review of Action Items
- Business Card Contacts
- Posting Frequency
- Privacy Settings in Social Media
- Social Media Success
After completing the Social Media Marketing training course
After completing the Social Media Marketing training course you should be able to:
- Name the most common marketing tools used to promote business
- Identify the correct use of each social media network
- Identify a social media strategy plan for business and/or personal use
- Identify the most common use of blogs in marketing
- State the most effective frequency of posts to various social media platforms
Course duration
The Social Media Marketing training course is 24 hours long, taught over 4 weeks.
