ISS08 Persuasive Techniques

Social psychology has long studied persuasive techniques with an interest in why people are able to influenced by others to change their thoughts or behaviors. Persuasion techniques can be based on small or large initial requests followed by the request. Foot-in-the-door and reciprocity are commonly used in sales and fundraising, persuasion techniques are an important part of our everyday lives. This course will discuss the most common persuasion techniques and how each of them works.