Green Marketing Management

Green Marketing Management helps individuals make informed decisions about choices that impact the environment. This insightful course provides a thorough introduction to the emerging field of green marketing management, including a useful exploration of the integral relationships among marketing strategy and action, macroeconomic sectors, and the environment. In addition to providing a detailed look at many green strategies, from environmentally friendly supply chains to the environmental implications of product creation, the course reviews the evolution of marketing and devotes considerable attention to the conditions for potential consumers to act in an ecologically responsible manner.

Prerequisite(s): None

Green Marketing Management Module 1
The Consumption-Environment Interface

• An Overview of Green Marketing
• An Overview of Strategic Green Planning
• The Environment and consumption
• The Environmental Effects on Consumption

Green Marketing Management Module 2
Providing Value via Sustainable Marketing Strategies

• Discovering Value via Market Analysis
• Communicating Value via Integrated Marketing Programs
• Producing Value via Innovation
• Delivering Value via Sustainable Supply Cycle Strategies
• Delivering Value in Retailing
• Proclaiming Value via Sustainable Pricing Strategies

Green Marketing Management Module 3
Macroeconomic Energy Consumption

• The Role of Household Consumption
• Energy Consumption in the Services Sector
• Energy Consumption in the Transportation Sector
• The Role of Industrial Consumption

Green Marketing Management Module 4
Green Marketing and Sustainability Reporting

• Reporting Value to Stakeholders
• Purposes of Sustainability Reporting
• Reporting Economic Value
• Reporting Environmental Value
• Reporting Social Value

**Outlines are subject to change, as courses and materials are updated.**