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Price
$50
Course Type
Online
Duration
2 hours
Date
Various dates throughout the year
Entry Requirements
All Levels
About this course
Facebook for Real Estate is learning how to build and manage your new Business page to help drive more brand awareness within your market, capture new leads, advertise your listings/open houses and build a loyal following.
You will learn:
- Why it's important to have a presence on Facebook from a real estate perspective
- Step-by-step process of how to build and manager your business page
- Understanding who is your audience, what content to use to appeal to your audience, how to get better engagement, how to schedule posts, things to avoid
- Advertising - 3 key ways to advertise - Page Promo, Boosting a post such as an open house or listing and Generating Leads through a CTA
- Deciphering Insights - who's visiting your page - demographic breakdown; age, region, city, gender, time of days, what content they like the most
- Things to know when hiring someone to manage your business page
What are the requirements?
- Students will need to have access to the internet to build their new business page. They will need a personal profile on Facebook to start with building the page.
What am I going to get from this course?
- Over 18 lectures and 2 hours of content!
- Learn how to Build and Manage a Facebook Business Page for your Real Estate business
- Learn the importance of having a strategy, how to engage more, who your target audience is
- Learn the various ways to advertise your real estate business on Facebook
- Learn how to read Facebook Insights to have a better understanding the demographics of your followers, what time they are online most and what days of the week
- Learn the things to avoid; some common sense some not so much
- Choosing the right person to manage your business page if it's not going to be you. Key things to look for when qualifying someone
What is the target audience?
- Best suited for this course are Real Estate Agents seeking the guidance of how to build a Facebook Page
- Not suited for students who are not interested in Social Media
