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Price
$47
Course Type
Online
Duration
2 hours
Date
Various dates throughout the year
Entry Requirements
Beginner Level
About this course
This course is designed to take you from the basics of facebook pay per click (PPC) to more in-depth material such as segmenting, split-testing, managing multiple ads.
The course covers both 'internal' ads; those that link to a fanpage/business page within facebook and 'external' ads which link to a website outside of facebook.
We also look at ad types and how facebook PPC differs from other PPC platforms such as Google Adwords.
What are the requirements?
- Google Chrome Web Browser
- Basic Image Editing Software (examples use free software)
What am I going to get from this course?
- Over 19 lectures and 1.5 hours of content!
- Understand the basics of facebook pay per click
- How to determine demographics and target ads to those demographics
- Understand the key factors for a successful facebook pay per click campaign
- Use the Power Editor for bulk adding/amending of ads
What is the target audience?
- Facebook users looking to increase Likes on their fanpage
- Business owners looking to increase engagement on their fanpage
- Anyone looking to drive traffic to their website
