About this course
If you thought blogs were dead, think again!
The 2013 State of Inbound Marketing report from HubSpot reveals that nearly 50% of businesses acquire customers from leads generated by their blogs - just behind Facebook and LinkedIn.
Your blog could become the determining factor in a customer's decision to choose you over your competition.
Blogging can help you market your business, establish yourself as a thought leader, get the word out about your causes, and make yourself more attractive to potential employers.
This condensed and comprehensive course will get you up and running using WordPress.com to its full potential in no time.
Business owners, entrepreneurs, marketers, social media strategists, students, job seekers, and casual bloggers will all benefit from taking this course.
Follow author, developer, and new media pioneer, Deltina Hay, as she walks you through the process of setting up and developing your WordPress blog in her typical no-nonsense teaching style.
Using a real-world example from scratch, Deltina shows you hands-on how to:
- Take full advantage of the many features and settings within the WordPress platform
- Publish optimized blog posts with embedded links, images, video, and galleries
- Utilize all the WordPress formatting options within your posts and pages
- Choose the right theme for your blog, and customize it to your liking
- Use posting formats to get the best exposure for your embedded media
- Create static pages, custom menus, and populate your sidebars (columns) with widgets
- Integrate your blog with your other social media accounts, create custom widgets, and implement other advanced features
Don't put that blog off any longer! Take the course today, and be blogging like a pro tomorrow.
What are the requirements?
- Internet connectivity is required.
- The course will walk you through getting a WordPress.com account
What am I going to get from this course?
- Over 17 lectures and 2.5 hours of content!
- By the end of this course you will have a fully developed and optimized WordPress.com blog
- Learn all the settings, features, and options on WordPress.com
- This course will teach you how to effectively format and optimize your blog posts
- Learn how to choose and customize WordPress themes
- This course walks you through how to create custom pages, menus, and widgets
- Learn to integrate your WordPress blog with your other social media accounts
- This course will show you how to populate your sidebars with simple and advanced widgets
What is the target audience?
- Business owners, entrepreneurs, solopreneurs
- Marketing and PR professionals
- Students, job seekers, career enhancers
- Anyone who wants to learn the WordPress.com platform for business or pleasure
