About this course
Better Blogging and Wordpress Strategies is an all-in-one training course for your business or personal brand. Starting with detailed instructions for Wordpress installation, learn how successful bloggers are able to consistently produce a steady stream of high-quality content to maximize online exposure.
I'll walk you through every step of the process, which includes going through my pre-blog checklist, making offline preparations, writing your first blog post, detailed instructions for installing Wordpress, creating an editorial calendar and posting schedule, search engine optimization, understanding web analytics and lots more.
When done effectively, blogging allows you to demonstrate your expertise in your given field and legitimizes your organization to users online. Avoid common pitfalls that plague many beginning bloggers by following the steps carefully outlined in this comprehensive course. By utilizing best blogging practices from the start, you can build your blog on a solid foundation that will support your overall online presence and raise awareness for your business or brand.
Think of me as your blogging personal trainer, as I hold your hand through the process. Through the members dashboard, you can even ask me specific questions. For beginners, you'll receive the guidance you need to get started from scratch. For intermediate-level bloggers, this course will help you drop bad blogging habits and set you on the right track to blogging success. And with updates scheduled to be maintained regularly, this can truly be described as a living training course that grows with you.
Lisa is able to explain even the most technical details in way that is easy to understand. This course is packed with helpful pointers that can only have been attained through years of professional experience. She makes it feel like she's going through the process with you, guiding you every step of the way.
-Michael Prieve / Editor-In-Chief, Celebuzz.com at SpinMedia, Inc.
What are the requirements?
- Computer and Web Browsing Basics
- Mac or PC desktop computer, laptop, tablet or mobile phone
- Printer for accompanying worksheets
- Paper and pen to write notes
What am I going to get from this course?
- Over 31 lectures and 3.5 hours of content!
- What criteria you should meet before deciding to start a blog.
- Blogging best practices and strategies to impress your boss and advance your career.
- Preparations you can make offline before launching anything online.
- How to write an effective blog post title and body copy.
- How best to leverage keywords and use categories to organize your blog content.
- Details about why Wordpress is my preferred blog platform compared to other popular blogging software on the market today.
- Real-time walkthroughs and detailed Wordpress installation instructions.
- Key strategies to maximize Wordpress as a blogging platform.
- How to add rich media, including photos and videos, to your blog posts.
- Essential writing tips shared by a professional blogger.
- What types of blog posts tend to be most popular and why people share them.
- How to effectively use photos and video in your blog posts.
- Detailed instructions for creating an editorial calendar and blog publishing schedule that will work best for your organization's needs.
- An overview of blog analytics and real world examples.
- Search engine optimization (SEO) basics and how to implement them on your blog.
- Case studies of successful blogs and tips on how to follow their example.
- Several question and answer sessions to cover a variety of specific topics.
What is the target audience?
- Brands
- Micro / Small / Medium Businesses
- Start-ups
- Entrepreneurs
- Marketers
- Bloggers
- Personalities
- Artists
