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Price
$96
Course Type
Online
Duration
2 hours
Date
Various dates throughout the year
Entry Requirements
All Levels
About this course
This high level course will give those who understand marketing the competency to begin to frame a social media plan that will accomplish the desired objectives. It covers:
- Basic understanding of social media
- What social media is good for
- Why social media is an essential part of todays marketing mix
and then goes into detail on
- Social media marketing plan
- Keyword discovery and research
- Content discovery
- Search optimization
- Adwords and the use of multiple social media platforms like
- Google+
- Mobile
- Event marketing and
- pulling together the social media team and the all important
- editorial calendar
The course includes a PowerPoint workbook template for each lesson's exercises. If completed, you will have a draft social media marketing plan ready for implementation.
The course will take about one hour to complete. The exercises will require as much time as you have available to prepare a quality social media marketing plan.
What are the requirements?
- Have written a "Product Market Strategy" see Udemy course " Lean Market Strategy for Business to Business Products"
- Have written a marketing plan see Udemy course "Product Marketing: Marketing Principles"
What am I going to get from this course?
- Over 37 lectures and 1 hour of content!
- Understand social media marketing and its elements
- Develop a social media marketing plan and be able to use its elements
- Implement a social media lead generation plan
- Understand the future of social media marketing
What is the target audience?
- Leader (CXO, Director, VP, Business Unit Manager, Start-Up, Entrepreneur)
- Marketing Manager, Product Marketing Manager: Entry Level (Basic) Intermediate
