About this course
This course is an integrative case study that teaches you the basics on how to create, research, implement and control a successful fitness marketing plan. This course will include topics like the 4 P' s of marketing, analyzing the internal and external environments of your business or company, consumer behavior, SMART objectives, tribal marketing, and Implementing, controlling and assessing the outcome of your marketing plan.
This course will place you in the Senior Marketer seat as you create a marketing plan for your company or business. For your case study you will select an idea you would like to see happen then the course will take you step by step through the process making a plan that you can put into action the second you complete the course.
