About this course
The event planning business is not only growing, but it can be very profitable. If you have creativity, people skills and fantastic organization, an event planning business may be the career of your dreams. The two big obstacles are establishing your credentials and gaining clients. Our Event Planning Entrepreneur program can help you get started.
Event Planning & Management
Event planners need professional caliber information that explains everything from how to decorate, to the use of technology, and everything in between. In this course you will learn that information and much more. It is through planned events that we remember our shared history, our friends, family, and community.
We include information on greener events, corporate social responsibility, international best practices, and the expanding event field. You will also learn how technology, including the use of social media, may be harnessed to improve the financial, environmental, and other strategic outcomes of a special event.
Prerequisite(s): None
Start Your Own Business
Have you ever eaten a Mrs. Fields cookie? Used an Apple computer? Listened to a hip-hop CD? Entrepreneurs brought these products to your world. People that start their own businesses and work for themselves are called entrepreneurs. For an entrepreneur the sky is the limit as far as earnings are concerned. An entrepreneur is someone who has recognized an opportunity to start a business that other people may not have noticed -- and jumps at it skillfully. Entrepreneurs can shape and create an opportunity where others see little or nothing -- or see it too early or too late.
This Start Your Own Business class will help you create the business you want. Throughout this course you will be working on your business plan and creating a quick comprehensive overview of the elements you want in your new business.
Prerequisite: None
Event Planning & Management
Event Planning and Management Module 1
Event Leadership
- Anthropological and Sociological Origins
- Growth Opportunities
- Public Relations
- Global Business
- The Event Planning Profession
- Civic Events
- Models of Sustainable Event Leadership
- SWOT Analysis
- The Creative Process in Event Planning
- Gap Analysis
Event Planning and Management Module 2
Event Plan, Human Resources and Time Management
- Visual Cues
- Soundscaping
- Identifying the Needs of Your Guests
- Weight, Size, Volume
- Transportation and Parking Factors
- Composing the Event Plan
- Human Resource Management
- Leadership Styles
- Leadership Characteristics
- Organizational Charts
- Time Management
Event Planning and Management Module 3
Financial Leadership and Vendors
- Budgeting
- Producing Profit
- Controlling and Reducing Costs
- Ensuring Positive Event Cash Flow
- Accounts Payable
- Common Event Financial Challenges
- Contracting Your Vendor Partners
- On-Site Coordination
- Catering Management
- Coordinating Technical Production
Event Planning and Management Module 4
Marketing and Risk Management
- The 5 Ps of Marketing
- Internal vs. External Event Marketing
- Event Promotion Techniques
- Internet Marketing for Events
- Web Design and Management
- Risk-Averse Procedures
- Differences Among Morals, Laws and Ethics
- Future Trends in CSR
- Compiling with the Americans with Disabilities Act
- Why is CSR Important in the Special Events Industry?
Event Planning and Management Module 5
Virtual Events and Career Growth
- Virtual vs. Live
- Distance or Blending Learning?
- Creating New Revenue
- Tracking and Encouraging the Progress of Leaders
- Marketing Online vs. Virtual Events
- Environmental Sustainability
- Your First Five Steps to Creating Sustainable Events
- Cultural Sustainability
- Local Economies
- Promoting Your Greener Event
Event Planning and Management Module 6
Venues and Staging
- What is a Corporate Event?
- Who Attends a Corporate Event?
- History and Future of Corporate Events
- Types of Venus Site Surveys
- Common Venue Oversights
- Selecting a Venue
- Why is Staging Needed?
- Types of Staging
- Stage Configuration
- Choosing the Best Stage for Your Event
Event Planning and Management Module 7
Seating, Rigging, Lighting and Video
- Types of Chairs and Tables
- Estimating Seating Capacity
- Choosing the Best Seating Configurations
- The Basics of Rigging
- Rigging Equipment
- Rigging Points
- Elements of Light
- Gobos
- Three-Point Lighting
- Video Cameras and Controls
Event Planning and Management Module 8
Audio, Speakers and Design Teams
- Why Are Audio Systems Needed?
- Parts of a Sound System
- Types of Microphones and Speakers
- Preparation Spaces
- Presentation Management
- The Value of Rehearsals
- The Proposal Response Process
- Advantages and Disadvantages of Freelance and Corporate Design Teams
- Differences Between Freelance and Corporate
- Roles within an Event Design Team
Event Planning and Management Module 9
Developing a Design
- Drafting Software
- Venue Floor Plans
- Creating a Working Floor Plan
- Fundamentals of Design
- A Designer's Toolkit
- Transforming Data into Design Research
- Using Your Design Palette
- Areas of Focus
- Design Approaches
- Common Scenic Styles for the Corporate Event World
Event Planning and Management Module 10
Environment Design, Materials and Presenting
- Providing Directions
- Providing Atmosphere
- Scenic Materials and Construction
- Scenic Painting
- Adding Finishing Touches
- How Scenic Concepts are Presented
- Illustration Styles
- Effective Presentation Models
- The Order of Your Presentation
**Outlines are subject to change, as courses are always under improvement for your benefit**
Start Your Own Business
Start Your Own Business Module 1
Entrepreneurial Pathways
- Defining Entrepreneurship
- What Entrepreneurs Do
- Free Enterprise Economies
- Finding & Evaluating Opportunity
- Examining Profits
- Creating Business from Opportunity
- Creating a Feasibility Analysis
- Developing a Business Plan
- Defining Your Business
- Analyzing Your Competitive Advantage
- Viability Testing
- Valuing a Business
Start Your Own Business Module 2
Integrated Marketing
- Exploring Your Market
- Marketing vs. Selling
- Market Research
- Market Segments
- Positioning Your Product or Service
- Developing Your Marketing Plan
- Marketing Mix
- Pricing Your Products
- Breakeven Analysis
- Smart Selling
- Effective Customer Service
- Principles of Selling
- Successful Sales Calls
- Customer Relationship Management
Start Your Own Business Module 3
Cost Analysis
- Understanding & Managing Costs
- Identify Required Investment
- Analyze Fixed Operating Costs
- Calculate Gross Profit
- Financial Record Keeping
- Financial Statements
- Income Statements
- Examining a Balance Sheet
- Financial Ratio Analysis
- Calculating Return on Investment
- Same-Size Analysis
- Quick, Current & Debt Ratios
Start Your Own Business Module 4
Financing Strategy
- Cash Flow Management
- Cash vs. Profits
- Cash Flow Statement
- Cash Budget
- Taxes
- Filing Tax Returns
- Financing Preferences
- Types of Business Financing
- Debt vs. Equity Financing
- Identifying Sources of Capital
- Stocks & Bonds as Investments
Start Your Own Business Module 5
Operating For Success
- Addressing Legal Issues
- Managing Risk
- Business Legal Structures
- Contracts
- Commercial Law
- Intellectual Property
- Protecting Tangible Assets
- Operations in a Business
- Production-Distribution Chain
- Supply Chain Management
- Managing Suppliers
- Managing Inventory
- Facilities Location & Design
Start Your Own Business Module 6
Growing Your Business
- Management
- 10 Basic Tasks Handled by Managers
- Leadership Styles
- Organizational Cultures
- Organizational Structure
- Human Resources Management
- Ethical Leadership
- Incorporating Social Responsibility
- Ethical Practices
- Growing Your Business
- Franchising
- Licensing
- Cashing in Your Brand
- Methods for Valuing a Business
**Outlines are subject to change, as courses and materials are updated.**
