Developing a Partnership

When customer service providers give customers value that goes beyond the product or service offered, they create partnerships. Establishing partnerships with the customer is an important way to grow sales and a business. When a customer service worker adds value to a customer relationship, they can direct resources and capabilities in ways that really benefit every customer they come into contact with; they need to do more than give lip-service to the partnership. They need to measure customer satisfaction, learn how to add value to the relationship long-term, and give extraordinary customer service. This course discusses ways to build strong customer partnerships.