Social Media Marketing for Startups

Stew Langille, Vice President of Marketing at Mint.com Creating Engaging Content

• Creating content in a variety of mediums - writing blog posts, engaging tweets or video/podcast/etc.
• Content is King
  • Talk about the problem, not about your solution
  • Distribution
  • Engaging blog writing / tweeting
  • Writing great headlines

Laura Lippay, Search and Social Marketing Consultant Improving Your Search Rankings With Social Media

• A look into how search and social interact with each other
• Using Search to Own Social
  • Control the Discussion
  • Feed Traffic Back
  • Social Sucess = Search Visibility
  • Writing great headlines

Jeff Widman, Founder of Brandglue.com Leveraging Your Audience to Increase Your Reach

• What makes people want to share? How to make your content shareable - technically and psychologically.
• Social Means Sharing
  • Make it easy
  • Ask at the right time
• Social Proof
  • Building Twitter Followers
  • Website
  • Build an Initial List

Jonathan Strauss, Co-Founder of awe.sm Optimizing and Measuring Your Impact

• This section is focused on the metrics and analysis side of social.
• Conversion Metrics
  • Simple URL tracking
• Social Conversions
  • Word of Click
  • Email to share
  • What should you track?

What am I going to get from this course?

• Over 6 lectures and 3.5 hours of content!
• Gain traction when starting with nothing
• Set effective social media goals
• Create content that relates to your audience
• Optimize your search visibility with social media.
• Turn all this social buzz into real momentum
• Optimize your content for Facebook
• Measure the effect of your campaigns