How To Use Personas & Scenarios To Design The Best Product

When you design a product you make a lot of assumptions. And a major reason that product designs fail is because of these assumptions. The assumptions that will get you into the most trouble are the assumptions you make about your target audience -- who they are, what they want to do, and how they want to do it. In this course you will learn how to create and use personas, scenarios, and task analyses so you are sure you understand your target audience. When you know that, then you can design a successful product.

About This Course:

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Some examples of what's in the course:

1. What data to collect about your target audience
2. How to verify the accuracy of your target audience data
3. How to create personas that your team will actually use
4. How to create enterprise-wide personas that can be used across many projects
5. Persona mistakes to avoid
6. How to document what your target audience wants to do with scenarios
7. How user scenarios are different than use-case scenarios
8. How to outline the entire user experience of your product BEFORE you design with a task analysis.
9. How to decide what to do a task analysis on
10. Different formats you can use to create a task analysis
11. Who to invite to a task analysis session
12. The difference between current and optimized task analyses
13. How to decide whether to do a "blue-sky" analysis or one with constraints
14. How to use your task analysis during design
15. How to plan and conduct an effective user research interview
16. Quizzes throughout the course to test your knowledge
17. Exercises throughout the course to practice what you are learning

and much, much more!

Click the "Take This Course" button at the top right of this page now and get started right away. If you want your current and next project to be great, then you need to get going right away with user research.